With the growing number of website and apps launched daily, it's necessary to connect millions of advertisers to billions of websites with ad slots. Display ads are everywhere on the Internet and everyone has well understands how they work.



To decide where to place your ads i.e websites on which ad slots are sold; and next is how to connect with them. This is exactly where Ad Networks like Ads Ocean come into picture. Ad Network is an online platform that allows publishers to sell their inventory to advertisers. AdNetworks connects businesses that want to advertise on websites with advertising space for sale.

Let's see how ad networks can help your business find advertising space on websites that are right for you.

Ad Networks has been around for a long time to offer consumers a variety of features and manage their transactions. Ad Networks is essentially a place where an advertiser can fetch an inventory from suppliers (publisher), which could be a website. Ad Networks manages the purchase and sale of display ads on the appropriate website.

Advertisers can also reach audiences from social networks such as Facebook or Instagram, but they work differently from search and display networks such as Google and YouTube.



The main way to target a specific audience is to identify the topics of the web pages, the location of the ad, and the information of the people who see that content. Ad Networks running your ad campaigns on network-to-network in way to get the right people for your ads. Ad Networks also helps in managing the transactions of collecting from businesses and pay off the websites that displays the ads. Ad Networks can provide you with information about the number of times your ads have appeared, the number of clicks, and the number of times they have been displayed on the website. Ad Networks also lets you add tracking codes to your web pages, so you know if your ads are generating online sales conversions.



For advertisers, using an ad network allows them to choose from a wide range of publishers and reach as wide an audience as possible. It's also a very effective way to target specific audiences for different ad campaigns. Advertising campaigns can target specific audiences by age, gender or location, etc.

This is one of the most important ways for advertisers and publishers to use these marketing technologies to conduct transactions involving billions of impressions everyday.

Ads Ocean helps deliver targeted ads to premium traffic sites through an online contextual advertising network. Whether you want to advertise or monetize your traffic with us, our platform will reveal the different targeting options, the cost metrics to choose from, and the many ad formats to use; a solution for each business.


- Ads Oceans compared with other Digital Ad Networks

- Excellent reach of Ads Oceans

- Digital Statistics - India

- How Ads Oceans Ad Network Works

- E-stores in India

- Importance of Smartphone in our day-to-day life

- An Interactive SMS process

- Need for Mobile strategy

- Dedicate Management interface for analytics

- How advertisement in Ads Oceans works

As technology began to develop, new payment options were introduced, such as phone payment, SMS and operator billing, Internet banking, prepaid cards, various tokens and coupons

The micropayments handled by the mobile operators were a game changer, so now we can monetize a lot of African or Asians countries, that's something we could only dream of 10 years ago. These regions can be considered the undeveloped country.



Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Burkina Faso, Burma, Burundi, Cambodia, Cameroon, Cape Verde, Central African Rep, Chad, Chile, China (PRC), Comoros, Congo (DRC), Congo, Republic, Costa Rica, Cote d’Ivoire, Cuba, Curacao, Cyprus, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Gabon, Ghana, Greece, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Korea, North, Kosovo, Kuwait, Kyrgyz Republic, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Macau, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mexico, Micronesia, Moldova, Mongolia, Montenegro, Morocco, Mozambique, Namibia, Nepal, Niger, Nigeria, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru,Philippines, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Sudan, Sri Lanka, St. Lucia, St. Vincent & The Gren, Sudan, Suriname, Swaziland, Switzerland, Syria, Tajikistan, Tanzania, Thailand, The Gambia, Timor-Leste, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe

SO WHY ARE DEVELOPED COUNTRIES MORE COMPETITIVE AND HARDER TO WORK?

They were in target of online Ad Networks for a very longer time.

1. These countries are more regulated - Ad Networks have already tried tricks in these markets. The governing bodies had to react and introduce quite strict rules. Regulators of undeveloped countries do not know these tricks.

2. The Ad Networks has already operate in developed markets for many years - They have the tools and experience that you do not have.

3. Mature markets attract more branded Ad Networks - There is less chance of competing with the brands, because they are not so results oriented.

4. These markets are saturated - The citizens in the developed countries were on the Internet longer than the rest of the world. They have seen everything now.

BETTER TO START WITH UNDEVELOPED COUNTRIES?

These countries are not targeted by online AD Networks for too long. Combine this fact with the available micropayment options and have a winning combination.

These countries continue to grow in regards to the use of the Internet, there are a lot of Internet Virgins who are about to watch their first online porn movie or install the first applications on their new Chinese smartphone that they bought for cheap money These are perfect goals for AD Networks campaigns.

1. The regulations in these regions are nonexistent or low - The regulations are changing slowly, so it can be explored in more ways.

2. Payments on these Countries are low - This drives away mainly large players.

3. The massive volume from these countries is an argument in itself. The countries like Brazil, Mexico, Indonesia, India, are developing rapidly, which means a growing audience that is hungry for everything related to the Internet.

4. The traffic in these locations is cheap -  This is one of the most important factors that a new Ad Network should consider. Working with cheap traffic means more data for the same amount of money.

The state of development of the Internet in Ukraine and in the world;



Place Internet & Ad Networks in the information space of Ukraine According to the Law of Ukraine "On the main measures for the development of the information society in Ukraine for 2007-2015", one of the main priorities of the development of the national segment of the Internet network is the construction of a people-centered, open for all, and aimed at the development of an information society in which everyone could create and accumulate information and knowledge, to have free access to them, to use and exchange them, to give every person the opportunity to fully realize his potential, to promote social development, improve the quality of life. Thus, the national segment of the Internet in Ukraine becomes a necessary step for joining the Unified World Information Space. The Internet Association of Ukraine (InAU, http://www.inau.org.ua/) acts on the part of providers and other Internet market participants.

The number of Ukrainian segment of the Internet in July 2010, according to the data bigmir.net, reached more than 16.7 million unique users per month. According to other data, the level of coverage of the population of Ukraine by the Internet is more than 33%, which is one of the lowest rates in Europe. Nevertheless, Ukraine ranks 9th among the countries of Europe by the number of Internet users (Table 1.1).

Ukrainian Internet consumers account for more than 3.2% of all Internet users in Europe. According to bigmir.net statistics, 40% of this number of users have their own access to the Internet or constantly use the services of the Internet. Of these, almost 55% falls on the Kyiv region (Kyiv and Kyiv region). More than 30% of users belong to major cities and regions of Ukraine, such as Odessa, Donetsk, Kharkiv, Lviv, Crimea, Lugansk.

Comparison of Internet usage in European countries
Europe	Population ( for 2009 )	Number of Internet users	Coverage (% of population)	Growth rates (2000-2010)	Percentage of users in Europe
1	2	3	4	5	6
Germany	82,282,988	65,123,800	79.10%	171.30%	13.70%
Russia	139,390,205	59,700,000	42.80%	1825.80%	12.60%
UK	62,348,447	51,442,100	82.50%	234.00%	10.80%
France	64,768,389	44,625,300	68.90%	425.00%	9.40%
Turkey	77,804,122	35,000,000	45.00%	1650.00%	7.40%
Italy	58,090,681	30,026,400	51.70%	127.50%	6.30%
Spain	46,505,963	29,093,984	62.60%	440.00%	6.10%
Poland	38,463,689	22,450,600	58.40%	701.80%	4.70%
Ukraine	45,415,596	15,300,000	33.70%	7550.00%	3.20%
Netherlands	16,783,092	14,872,200	88.60%	281.30%	3.10%
Sweden	9,074,055	8,397,900	92.50%	107.50%	1.80%
Belgium	10,423,493	8,113,200	77.80%	305.70%	1.70%
Romania	21,959,278	7,786,700	35.50%	873.30%	1.60%
Czech Republic	10,201,707	6,680,800	65.50%	568.10%	1.40%
Hungary	9,992,339	6,176,400	61.80%	763.80%	1.30%
Austria	8,214,160	6,143,600	74.80%	192.60%	1.30%
Switzerland	7,623,438	5,739,300	75.30%	168.90%	1.20%
Portugal	10,735,765	5,168,800	48.10%	106.80%	1.10%
Greece	10,749,943	4,970,700	46.20%	397.10%	1.00%
Denmark	5,515,575	4,750,500	86.10%	143.60%	1.00%
Finland	5,255,695	4,480,900	85.30%	132.50%	0.90%
Belarus	9,612,632	4,436,800	46.20%	2364.90%	0.90%
Norway	4,676,305	4,431,100	94.80%	101.40%	0.90%
Lithuania	3,545,319	2,103,471	59.30%	834.90%	0.40%
Latvia	2,217,969	1,503,400	67.80%	902,3%	0.30%
Estonia	1,291,170	969,700	75.10%	164.50%	0.20%
Total	803,850,858	425,773,571	53.00%	305.10%	100.00%

Erin Gorsline

CoinGate

Pundi X system

Graft

Opendime

Ad Network tool uses technology to identify the integration of each promotion campaigns, such as different advertisements and goals (like different countries and equipment, etc.). It's report tracking & analysis can help you understand which marketing channels can bring the most value.



Use to Track Conversions

• We will provide you with a integration URL. The details of which can be found in https://adsoceans.wordpress.com/2017/12/08/publisher-integration/
• You need to copy and paste the URL and integrate it into the appropriate ad promotion.
• The URL will direct the user to the App Store or target application.
• If you define the callback address on the URL, the data will be sent back to you.

Receive Conversion Data

• Ad Networks can send back to your defined endpoints in real time, which is the main method for the channel to receive conversion data. This guide will explain in detail how to set up the passback.
• To receive backhauls, you must use our Adserver's Analytic system that can receive and interpret conversion data in real time.

Set Callback

• Please note that our solution is very different from our competitors. We allow you to dynamically attach the passback URL to the tracking link instead of hard-coding them into our server.
• You can manually set all the tracking links. However, to simplify the process, we strongly recommend that the system automatically detect our tracking links and attach the required return URLs.
• You can receive postbacks for any type of event, including clicks, installs, and any in-app events that can be defined within the app.
• If you wish to receive revenue or partner parameters (including session, installation, reattribution, and event callbacks), make sure your customers have enabled revenue sharing and partner parameter sharing.

Placeholders

• We can send additional information in your return URL as GET parameters. To receive this information, you need to add placeholders in the postback of the connection; we will fill these placeholders when sending the request.
• For example, to receive countries that click, install, reattribute (conversions from remarketing or redirect marketing ), or in-app events, embed a {country} placeholder as a parameter in your tracking system. Contains several parameters, separated by the & character:

1. Http://track.publishersite.com/click?country={country}
2. Http://track.publishersite.com/install?country={country}&device_id={adid}
3. Http://track.publishersite.com/reattribution?country={country}&device_id={adid}
4. Http://track.publishersite.co/event?country={country}&event_id={event}

Impression Tracking

• Adjust is for display tracking. Display data must be sent to another terminal and be attributed to different attribution patterns.
• You must use impression trackers to track impressions. Display data sent to other terminals may be discarded.

The rapid development of mobile technology, smart phones, mobile payment has penetrated all corners of the world. Mobile users increasingly use the smartphone to buy online, preferably an Apple and Android. Mobile payment platforms allow people to make payments, transfer money and manage their finances anytime, anywhere.

In mid-2015, 36% of global mobile payments at e-commerce sites are made on iPhone. Note that this index does not take into account mobile "in-app" payments. According to studies, the mobile share of online payments on mobile Internet sites increased from 27.2% in the first quarter of 2015 to 28.7% in the second quarter. In terms of volume of transactions, smartphones dominate to a large extent and confirm their first place, moving from 61.8% of mobile transactions in the first quarter of 2015 to 64.1% in the second quarter.

In retail, purchases of physical goods (ready-made, furniture, appliances and food) are growing in mobile phones. Purchases of video games, subscription to a service or hotel reservations and ticket sales are made by 26%, compared to 21% at the beginning of the year, in smartphones.

Europe tops mobile shopping -
Geographically, Europe continues to lead mobile purchases (30.4%), followed by North America (26.7%) and Asia (21.4%). It should be noted that all these regions saw the share of mobile payments increase by about one percentage point compared to the previous quarter.  Within the Europe zone, the UK remains the leader with 44.8% of mobile online payments, ahead of the Netherlands (32.9%) and Spain (28.3%) and Germany (23.6%).

Huge potential even in developing countries:
Total transactions in T-mall in China during 2015 amounted to US $ 14.34 billion, of which 68.67% were completed through mobile payment. With these success stories in the online payment market, Alipay.com launched its own Alipay mobile payment wallet; while Tencent, a successful provider of social networking services, launched WeChat mobile wallet.

Compared with PC-based online payment, mobile payment allows users to perform payment transactions at any time and from any location with the help of mobile networks and terminals. Mobile devices have several limitations, such as small screens, low processing capacity and inconvenient input. But overall trust is crucial to counteract uncertain situations, encourage future transactions and develop successful long-term relationships.

Mobile payment user's Perspective of trust -
This theory includes trust in the source, trust in the target and source-objective relationships as the core components of the trust transfer process. Based on the theory of trust transfer, this study proposes that trust in online payment (i.e., trust in the source) and two source-target relationship factors, i.e. perceived similarity and entitativity, affect trust in the mobile payment (i.e., trust in target). In turn, the resulting trust influences the user's satisfaction and the intention to continue towards mobile payment in a context of online-mobile payment.

Study Investigation -
As the leading electronic payment platform in China, Alipay.com was chosen for research. Initially launched in 2004, Alipay.com offers users an online platform, which was upgraded to Alipay Mobile Wallet in 2013. By the end of June 2015, Alipay had attracted more than 400 million unique active users. A total of 219 responses were taken for data analysis. Among these respondents, 43.4% men and 56.6% women, more than 85% were between 20 and 29 years old, more than 82% had a bachelor's degree or higher, 70% had more than five years of experience in the use of mobile phones to surf the Internet, and approximately 60% I had more than two years of experience using Alipay Mobile Wallet.

Study Results -
This study also offers several practical implications.

• - Trust in online payment has a significant influence on trust in mobile payment. This finding suggests that reputable online service providers can improve their mobile extension by leveraging on their user's previous trust in online services.
• - The finding indicated that if users are satisfied with mobile payment, they tend to use the service frequently.

Download research from https://www.emeraldinsight.com/doi/full/10.1108/IntR-11-2016-0359

Finally, it should be noted that, mobile payment online is progressing and occupying an increasingly important place, as a means of payment in stores. With the relationship between mobile ads and mobile payments becoming more pronounced and more important in recent years, it is not surprising that mobile Ad Networks are beginning to take seriously the potential of mobile payments to increase their reach and impact on mobile advertising market.

"Many marketers today struggle to deliver relevant advertising options to customers. We're making it easy to deliver well-designed, personalized advertising to consumers."

Ad Network

It is also called Advertising Agency

An Ad network is a bureau that mediates between advertisers and publishers. An advertising network eliminates the sale of the publisher and the purchase of the advertiser and receives a fee for this. Thanks to the connections in the market, a network can save costs in addition to saving costs. Such as higher revenue for publishers and better reach at lower costs for advertisers.

The ad network also ensures that ads reach the right target group.



Services of advertising agencies

The network brings parties into contact with each other. This can be done via an online platform, but also in the form of personal contact with sellers. The agency handles the administrative handling of campaigns, consisting of reports, invoicing to advertisers and payment from the publishers.

By working with an ad network, an advertiser can advertise in one go in the entire network or within a specific channel - web and/or mobile. By advertising through many smaller publishers, a large reach can be created. Some networks have an auction model and therefore also play a role in the price determination of inventory.

An example of such advertising programs is an affiliate network. The offer of an affiliate network covers on one hand websites that offer advertising space and on the other hand advertisers who offer campaigns. The affiliate network gives websites access to campaigns from affiliated advertisers, ensures that they can add the correct banner codes to their sites and take care of the financial settlement.

Many large companies have their own advertising networks. Google knows Google AdWords (advertising), Google AdSense (publishers) and DoubleClick (online and offline advertising). Large websites such as Twitter and Facebook also have their own advertising programs.

Affiliate Ad Networks

Networks on which you can advertise are the networks of the larger affiliate marketing platforms. The big difference with these platforms is that with most affiliate marketing platforms you pay per sale instead of per click to your website. Ads | Oceans is one of the Affiliate Ad network or Performance Ad networks. Our platform's integration help and resources are various details are available at Ads | Oceans Resources