With the growing number of website and apps launched daily, it's necessary to connect millions of advertisers to billions of websites with ad slots. Display ads are everywhere on the Internet and everyone has well understands how they work.



To decide where to place your ads i.e websites on which ad slots are sold; and next is how to connect with them. This is exactly where Ad Networks like Ads Ocean come into picture. Ad Network is an online platform that allows publishers to sell their inventory to advertisers. AdNetworks connects businesses that want to advertise on websites with advertising space for sale.

Let's see how ad networks can help your business find advertising space on websites that are right for you.

Ad Networks has been around for a long time to offer consumers a variety of features and manage their transactions. Ad Networks is essentially a place where an advertiser can fetch an inventory from suppliers (publisher), which could be a website. Ad Networks manages the purchase and sale of display ads on the appropriate website.

Advertisers can also reach audiences from social networks such as Facebook or Instagram, but they work differently from search and display networks such as Google and YouTube.



The main way to target a specific audience is to identify the topics of the web pages, the location of the ad, and the information of the people who see that content. Ad Networks running your ad campaigns on network-to-network in way to get the right people for your ads. Ad Networks also helps in managing the transactions of collecting from businesses and pay off the websites that displays the ads. Ad Networks can provide you with information about the number of times your ads have appeared, the number of clicks, and the number of times they have been displayed on the website. Ad Networks also lets you add tracking codes to your web pages, so you know if your ads are generating online sales conversions.



For advertisers, using an ad network allows them to choose from a wide range of publishers and reach as wide an audience as possible. It's also a very effective way to target specific audiences for different ad campaigns. Advertising campaigns can target specific audiences by age, gender or location, etc.

This is one of the most important ways for advertisers and publishers to use these marketing technologies to conduct transactions involving billions of impressions everyday.

Ads Ocean helps deliver targeted ads to premium traffic sites through an online contextual advertising network. Whether you want to advertise or monetize your traffic with us, our platform will reveal the different targeting options, the cost metrics to choose from, and the many ad formats to use; a solution for each business.


- Ads Oceans compared with other Digital Ad Networks

- Excellent reach of Ads Oceans

- Digital Statistics - India

- How Ads Oceans Ad Network Works

- E-stores in India

- Importance of Smartphone in our day-to-day life

- An Interactive SMS process

- Need for Mobile strategy

- Dedicate Management interface for analytics

- How advertisement in Ads Oceans works

As technology began to develop, new payment options were introduced, such as phone payment, SMS and operator billing, Internet banking, prepaid cards, various tokens and coupons

The micropayments handled by the mobile operators were a game changer, so now we can monetize a lot of African or Asians countries, that's something we could only dream of 10 years ago. These regions can be considered the undeveloped country.



Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Burkina Faso, Burma, Burundi, Cambodia, Cameroon, Cape Verde, Central African Rep, Chad, Chile, China (PRC), Comoros, Congo (DRC), Congo, Republic, Costa Rica, Cote d’Ivoire, Cuba, Curacao, Cyprus, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Gabon, Ghana, Greece, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Korea, North, Kosovo, Kuwait, Kyrgyz Republic, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Macau, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mexico, Micronesia, Moldova, Mongolia, Montenegro, Morocco, Mozambique, Namibia, Nepal, Niger, Nigeria, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru,Philippines, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Sudan, Sri Lanka, St. Lucia, St. Vincent & The Gren, Sudan, Suriname, Swaziland, Switzerland, Syria, Tajikistan, Tanzania, Thailand, The Gambia, Timor-Leste, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe

SO WHY ARE DEVELOPED COUNTRIES MORE COMPETITIVE AND HARDER TO WORK?

They were in target of online Ad Networks for a very longer time.

1. These countries are more regulated - Ad Networks have already tried tricks in these markets. The governing bodies had to react and introduce quite strict rules. Regulators of undeveloped countries do not know these tricks.

2. The Ad Networks has already operate in developed markets for many years - They have the tools and experience that you do not have.

3. Mature markets attract more branded Ad Networks - There is less chance of competing with the brands, because they are not so results oriented.

4. These markets are saturated - The citizens in the developed countries were on the Internet longer than the rest of the world. They have seen everything now.

BETTER TO START WITH UNDEVELOPED COUNTRIES?

These countries are not targeted by online AD Networks for too long. Combine this fact with the available micropayment options and have a winning combination.

These countries continue to grow in regards to the use of the Internet, there are a lot of Internet Virgins who are about to watch their first online porn movie or install the first applications on their new Chinese smartphone that they bought for cheap money These are perfect goals for AD Networks campaigns.

1. The regulations in these regions are nonexistent or low - The regulations are changing slowly, so it can be explored in more ways.

2. Payments on these Countries are low - This drives away mainly large players.

3. The massive volume from these countries is an argument in itself. The countries like Brazil, Mexico, Indonesia, India, are developing rapidly, which means a growing audience that is hungry for everything related to the Internet.

4. The traffic in these locations is cheap -  This is one of the most important factors that a new Ad Network should consider. Working with cheap traffic means more data for the same amount of money.

Ads | Oceans is a new advertising network with cost-per-action business model to advertisers where advertisers only pay for achieved (action) goals. This is very similar to affiliate marketing because the action can be formulated as subscriptions to a newsletter, number of pages visited on the site or actual sales.

Google is also testing this model and Snap has already gained quite a bit of publicity with it. Microsoft live is known to also work on a partner network and context-sensitive ad model like adsense, but not whether they would implement a cost-per-action model.

Digital marketers have for years forecasted mobile is the online trend to follow. Now that an era has arrived in which the smartphone is checked on average 150 times a day - together accounting for an average of 3 hours per day - and the average smartphone owner uses 27 apps, it is no surprise that the largest online service providers are also in line for this to adjust or expand their services. Naturally, Google is also among these largest online service providers. Similarly in the area of ​​app advertising.

Here we give an overview for  Mobile In-App Advertising possibilities.


Possibilities In-App Advertising
Advertising opportunities to support mobile apps is divided into three categories:
• Ads focused on mobile app installations .
• Ads focused on mobile app engagement .
• In-app ads.

I) Ads focused on Mobile App Installations
This is the category has the most and therefore has a focus on increasing the number of downloads of a mobile app. Ads in this ad category can be deployed through the search network, the display network and Video network.

II) Ads focused on Mobile App Engagement
In addition to promoting app installations, a mobile app advertiser may benefit from tempting
1) consumers who have already installed an app to use the app or
2) from consumers who are potentially app users based on interest (but app not yet installed). To do this, ads for mobile app engagement are used.

This category also makes it possible for advertisers to allow consumers to land at a specific location within the app. This phenomenon is called deep linking and is primarily intended to keep the user experience as relevant as possible for the consumer. One step further is deferred deep linking, where a particular advertisement for a consumer who has already installed the app leads to point A (the app's download page), while the same advertisement for a consumer who has not yet installed the app leads to point B.

III) In-app Ads
This is the odd one out, not only because of its different category name. In-app advertising is the only advertising category that, as the category name suggests, is exclusively displayed in apps. This is done via a special option in Google's display network.

App extensions on the Search Network
An option that should not be underexposed is the possibility to add an app extension in AdWords search campaigns. Do not confuse these with the above-mentioned app advertising options! In the search network, the following distinction applies:
• App extensions are intended for search advertisements where the emphasis is on the website, but there may be a possibility for clicking to the app, by means of a separate extension.
• App ads on the search network lead directly to the app's download page or to a page within the app.

However, there is also a mobile advertising from Ads | Oceans. We distributes advertising space over the mobile and app ad network. Once ads in the category of in-app ads - display ads deployed in apps within Google Play and iOS App Store - are enabled by an advertiser.

So, why advertise in Mobile Apps?
In a battle to find out more and more about the mobile user, these advertising agencies has provided visits-metric, where physical purchases of online consumers are measured). The expectation is that these advertising opportunities will continue to grow and improve in the coming years!

Finally, the reasons to advertise your App:
• Full attention from the users (focused on the mobile screen)
• Special mobile targeting options
• A fully-fledged place within the cross-media (mobile) marketing strategy
• On average, higher Click-Through Rate (CTRs)
• Average lower Cost Per Click (CPCs)

At the same time as digital technology was established, readers switched to mobile format and social network, and traditional media tried to make it to them, and the dependence of the journalistic industry on large technological platforms such as Facebook was formed. Today, when such an approach has led to a crisis in the media industry, publishers are looking for ways to regain independence: regaining audience and revenue.



Representatives of the Columbia and Harvard universities organized a conference "The Future of Advertising and Publishers" with the participation of key industry experts to discuss these issues.

For Publishers - More Independence 
Advertisers do not need traditional media as they used to be, because today their potential consumer is easy to find in social networks. Popular are native ads and branded content. In this regard, the discussion participants have suggested that in the future all free content will be supplemented by commercial messages, and all content without advertising will be funded through subscription. Today, despite the fact that many consumers are willing to pay for high-quality content, most still agree to advertise for free access. For example, 75% of Spotify users listen to content free of charge with advertising, give an example report authors. Under such conditions, the crucial issue that may arise in the future will be the need for clear ethical standards on how to submit sponsored material. Paid access can also create problems in terms of public good and public debate. However, these issues need to be studied and discussed in detail.

Privacy and Engagement with the Audience
Another issue confronting both the media and publishers is the privacy of users. Today, the industry works in this way: the more advertising tries to become more effective and audience-oriented, the more it suffers from privacy. According to experts, this will inevitably affect the advertising ecosystem both in the European Union and beyond - since the new regulation will apply to any company that serves citizens and residents of the EU. For a long time, the editorial staff collected and analyzed a variety of information about their audience. Now they will have to look for new ways to balance personalization and privacy, the authors of the report conclude. In the perspective way to ensure privacy, as well as to make the media more independent the browser does not share any personal data with the network. In addition, the site offers a new way of monetization : both through micro-payments of users, and through digital advertising, which is based on BlockChain technology. 

Ad Networking Platform
These Platform companies are focused on trying to improve the revenues returned to publishers, but thought this would be more likely to happen through new subscription of products than through a large rise in advertising revenues.

The detailed report is published here

The state of development of the Internet in Ukraine and in the world;



Place Internet & Ad Networks in the information space of Ukraine According to the Law of Ukraine "On the main measures for the development of the information society in Ukraine for 2007-2015", one of the main priorities of the development of the national segment of the Internet network is the construction of a people-centered, open for all, and aimed at the development of an information society in which everyone could create and accumulate information and knowledge, to have free access to them, to use and exchange them, to give every person the opportunity to fully realize his potential, to promote social development, improve the quality of life. Thus, the national segment of the Internet in Ukraine becomes a necessary step for joining the Unified World Information Space. The Internet Association of Ukraine (InAU, http://www.inau.org.ua/) acts on the part of providers and other Internet market participants.

The number of Ukrainian segment of the Internet in July 2010, according to the data bigmir.net, reached more than 16.7 million unique users per month. According to other data, the level of coverage of the population of Ukraine by the Internet is more than 33%, which is one of the lowest rates in Europe. Nevertheless, Ukraine ranks 9th among the countries of Europe by the number of Internet users (Table 1.1).

Ukrainian Internet consumers account for more than 3.2% of all Internet users in Europe. According to bigmir.net statistics, 40% of this number of users have their own access to the Internet or constantly use the services of the Internet. Of these, almost 55% falls on the Kyiv region (Kyiv and Kyiv region). More than 30% of users belong to major cities and regions of Ukraine, such as Odessa, Donetsk, Kharkiv, Lviv, Crimea, Lugansk.

Comparison of Internet usage in European countries
Europe	Population ( for 2009 )	Number of Internet users	Coverage (% of population)	Growth rates (2000-2010)	Percentage of users in Europe
1	2	3	4	5	6
Germany	82,282,988	65,123,800	79.10%	171.30%	13.70%
Russia	139,390,205	59,700,000	42.80%	1825.80%	12.60%
UK	62,348,447	51,442,100	82.50%	234.00%	10.80%
France	64,768,389	44,625,300	68.90%	425.00%	9.40%
Turkey	77,804,122	35,000,000	45.00%	1650.00%	7.40%
Italy	58,090,681	30,026,400	51.70%	127.50%	6.30%
Spain	46,505,963	29,093,984	62.60%	440.00%	6.10%
Poland	38,463,689	22,450,600	58.40%	701.80%	4.70%
Ukraine	45,415,596	15,300,000	33.70%	7550.00%	3.20%
Netherlands	16,783,092	14,872,200	88.60%	281.30%	3.10%
Sweden	9,074,055	8,397,900	92.50%	107.50%	1.80%
Belgium	10,423,493	8,113,200	77.80%	305.70%	1.70%
Romania	21,959,278	7,786,700	35.50%	873.30%	1.60%
Czech Republic	10,201,707	6,680,800	65.50%	568.10%	1.40%
Hungary	9,992,339	6,176,400	61.80%	763.80%	1.30%
Austria	8,214,160	6,143,600	74.80%	192.60%	1.30%
Switzerland	7,623,438	5,739,300	75.30%	168.90%	1.20%
Portugal	10,735,765	5,168,800	48.10%	106.80%	1.10%
Greece	10,749,943	4,970,700	46.20%	397.10%	1.00%
Denmark	5,515,575	4,750,500	86.10%	143.60%	1.00%
Finland	5,255,695	4,480,900	85.30%	132.50%	0.90%
Belarus	9,612,632	4,436,800	46.20%	2364.90%	0.90%
Norway	4,676,305	4,431,100	94.80%	101.40%	0.90%
Lithuania	3,545,319	2,103,471	59.30%	834.90%	0.40%
Latvia	2,217,969	1,503,400	67.80%	902,3%	0.30%
Estonia	1,291,170	969,700	75.10%	164.50%	0.20%
Total	803,850,858	425,773,571	53.00%	305.10%	100.00%