Showing posts with label Cost-per-action. Show all posts

Why run Ad campaigns on Ad Network like Ads Oceans

With the growing number of website and apps launched daily, it's necessary to connect millions of advertisers to billions of websites with ad slots. Display ads are everywhere on the Internet and everyone has well understands how they work.



To decide where to place your ads i.e websites on which ad slots are sold; and next is how to connect with them. This is exactly where Ad Networks like Ads Ocean come into picture. Ad Network is an online platform that allows publishers to sell their inventory to advertisers. AdNetworks connects businesses that want to advertise on websites with advertising space for sale.

Let's see how ad networks can help your business find advertising space on websites that are right for you.

Ad Networks has been around for a long time to offer consumers a variety of features and manage their transactions. Ad Networks is essentially a place where an advertiser can fetch an inventory from suppliers (publisher), which could be a website. Ad Networks manages the purchase and sale of display ads on the appropriate website.

Advertisers can also reach audiences from social networks such as Facebook or Instagram, but they work differently from search and display networks such as Google and YouTube.



The main way to target a specific audience is to identify the topics of the web pages, the location of the ad, and the information of the people who see that content. Ad Networks running your ad campaigns on network-to-network in way to get the right people for your ads. Ad Networks also helps in managing the transactions of collecting from businesses and pay off the websites that displays the ads. Ad Networks can provide you with information about the number of times your ads have appeared, the number of clicks, and the number of times they have been displayed on the website. Ad Networks also lets you add tracking codes to your web pages, so you know if your ads are generating online sales conversions.



For advertisers, using an ad network allows them to choose from a wide range of publishers and reach as wide an audience as possible. It's also a very effective way to target specific audiences for different ad campaigns. Advertising campaigns can target specific audiences by age, gender or location, etc.

This is one of the most important ways for advertisers and publishers to use these marketing technologies to conduct transactions involving billions of impressions everyday.

Cost-per-action Model by Ads | Oceans

Ads | Oceans is a new advertising network with cost-per-action business model to advertisers where advertisers only pay for achieved (action) goals. This is very similar to affiliate marketing because the action can be formulated as subscriptions to a newsletter, number of pages visited on the site or actual sales.

Google is also testing this model and Snap has already gained quite a bit of publicity with it. Microsoft live is known to also work on a partner network and context-sensitive ad model like adsense, but not whether they would implement a cost-per-action model.