With the growing number of website and apps launched daily, it's necessary to connect millions of advertisers to billions of websites with ad slots. Display ads are everywhere on the Internet and everyone has well understands how they work.



To decide where to place your ads i.e websites on which ad slots are sold; and next is how to connect with them. This is exactly where Ad Networks like Ads Ocean come into picture. Ad Network is an online platform that allows publishers to sell their inventory to advertisers. AdNetworks connects businesses that want to advertise on websites with advertising space for sale.

Let's see how ad networks can help your business find advertising space on websites that are right for you.

Ad Networks has been around for a long time to offer consumers a variety of features and manage their transactions. Ad Networks is essentially a place where an advertiser can fetch an inventory from suppliers (publisher), which could be a website. Ad Networks manages the purchase and sale of display ads on the appropriate website.

Advertisers can also reach audiences from social networks such as Facebook or Instagram, but they work differently from search and display networks such as Google and YouTube.



The main way to target a specific audience is to identify the topics of the web pages, the location of the ad, and the information of the people who see that content. Ad Networks running your ad campaigns on network-to-network in way to get the right people for your ads. Ad Networks also helps in managing the transactions of collecting from businesses and pay off the websites that displays the ads. Ad Networks can provide you with information about the number of times your ads have appeared, the number of clicks, and the number of times they have been displayed on the website. Ad Networks also lets you add tracking codes to your web pages, so you know if your ads are generating online sales conversions.



For advertisers, using an ad network allows them to choose from a wide range of publishers and reach as wide an audience as possible. It's also a very effective way to target specific audiences for different ad campaigns. Advertising campaigns can target specific audiences by age, gender or location, etc.

This is one of the most important ways for advertisers and publishers to use these marketing technologies to conduct transactions involving billions of impressions everyday.

Ad Network tool uses technology to identify the integration of each promotion campaigns, such as different advertisements and goals (like different countries and equipment, etc.). It's report tracking & analysis can help you understand which marketing channels can bring the most value.



Use to Track Conversions

• We will provide you with a integration URL. The details of which can be found in https://adsoceans.wordpress.com/2017/12/08/publisher-integration/
• You need to copy and paste the URL and integrate it into the appropriate ad promotion.
• The URL will direct the user to the App Store or target application.
• If you define the callback address on the URL, the data will be sent back to you.

Receive Conversion Data

• Ad Networks can send back to your defined endpoints in real time, which is the main method for the channel to receive conversion data. This guide will explain in detail how to set up the passback.
• To receive backhauls, you must use our Adserver's Analytic system that can receive and interpret conversion data in real time.

Set Callback

• Please note that our solution is very different from our competitors. We allow you to dynamically attach the passback URL to the tracking link instead of hard-coding them into our server.
• You can manually set all the tracking links. However, to simplify the process, we strongly recommend that the system automatically detect our tracking links and attach the required return URLs.
• You can receive postbacks for any type of event, including clicks, installs, and any in-app events that can be defined within the app.
• If you wish to receive revenue or partner parameters (including session, installation, reattribution, and event callbacks), make sure your customers have enabled revenue sharing and partner parameter sharing.

Placeholders

• We can send additional information in your return URL as GET parameters. To receive this information, you need to add placeholders in the postback of the connection; we will fill these placeholders when sending the request.
• For example, to receive countries that click, install, reattribute (conversions from remarketing or redirect marketing ), or in-app events, embed a {country} placeholder as a parameter in your tracking system. Contains several parameters, separated by the & character:

1. Http://track.publishersite.com/click?country={country}
2. Http://track.publishersite.com/install?country={country}&device_id={adid}
3. Http://track.publishersite.com/reattribution?country={country}&device_id={adid}
4. Http://track.publishersite.co/event?country={country}&event_id={event}

Impression Tracking

• Adjust is for display tracking. Display data must be sent to another terminal and be attributed to different attribution patterns.
• You must use impression trackers to track impressions. Display data sent to other terminals may be discarded.