Ukraine - Ad Network & Internet business
The state of development of the Internet in Ukraine and in the world;
Place Internet & Ad Networks in the information space of Ukraine According to the Law of Ukraine "On the main measures for the development of the information society in Ukraine for 2007-2015", one of the main priorities of the development of the national segment of the Internet network is the construction of a people-centered, open for all, and aimed at the development of an information society in which everyone could create and accumulate information and knowledge, to have free access to them, to use and exchange them, to give every person the opportunity to fully realize his potential, to promote social development, improve the quality of life. Thus, the national segment of the Internet in Ukraine becomes a necessary step for joining the Unified World Information Space. The Internet Association of Ukraine (InAU, http://www.inau.org.ua/) acts on the part of providers and other Internet market participants.
The number of Ukrainian segment of the Internet in July 2010, according to the data bigmir.net, reached more than 16.7 million unique users per month. According to other data, the level of coverage of the population of Ukraine by the Internet is more than 33%, which is one of the lowest rates in Europe. Nevertheless, Ukraine ranks 9th among the countries of Europe by the number of Internet users (Table 1.1).
Ukrainian Internet consumers account for more than 3.2% of all Internet users in Europe. According to bigmir.net statistics, 40% of this number of users have their own access to the Internet or constantly use the services of the Internet. Of these, almost 55% falls on the Kyiv region (Kyiv and Kyiv region). More than 30% of users belong to major cities and regions of Ukraine, such as Odessa, Donetsk, Kharkiv, Lviv, Crimea, Lugansk.
Place Internet & Ad Networks in the information space of Ukraine According to the Law of Ukraine "On the main measures for the development of the information society in Ukraine for 2007-2015", one of the main priorities of the development of the national segment of the Internet network is the construction of a people-centered, open for all, and aimed at the development of an information society in which everyone could create and accumulate information and knowledge, to have free access to them, to use and exchange them, to give every person the opportunity to fully realize his potential, to promote social development, improve the quality of life. Thus, the national segment of the Internet in Ukraine becomes a necessary step for joining the Unified World Information Space. The Internet Association of Ukraine (InAU, http://www.inau.org.ua/) acts on the part of providers and other Internet market participants.
The number of Ukrainian segment of the Internet in July 2010, according to the data bigmir.net, reached more than 16.7 million unique users per month. According to other data, the level of coverage of the population of Ukraine by the Internet is more than 33%, which is one of the lowest rates in Europe. Nevertheless, Ukraine ranks 9th among the countries of Europe by the number of Internet users (Table 1.1).
Ukrainian Internet consumers account for more than 3.2% of all Internet users in Europe. According to bigmir.net statistics, 40% of this number of users have their own access to the Internet or constantly use the services of the Internet. Of these, almost 55% falls on the Kyiv region (Kyiv and Kyiv region). More than 30% of users belong to major cities and regions of Ukraine, such as Odessa, Donetsk, Kharkiv, Lviv, Crimea, Lugansk.
Comparison of Internet usage in European countries |
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| Europe | Population ( for 2009 ) | Number of Internet users | Coverage (% of population) | Growth rates (2000-2010) | Percentage of users in Europe |
| 1 | 2 | 3 | 4 | 5 | 6 |
| Germany | 82,282,988 | 65,123,800 | 79.10% | 171.30% | 13.70% |
| Russia | 139,390,205 | 59,700,000 | 42.80% | 1825.80% | 12.60% |
| UK | 62,348,447 | 51,442,100 | 82.50% | 234.00% | 10.80% |
| France | 64,768,389 | 44,625,300 | 68.90% | 425.00% | 9.40% |
| Turkey | 77,804,122 | 35,000,000 | 45.00% | 1650.00% | 7.40% |
| Italy | 58,090,681 | 30,026,400 | 51.70% | 127.50% | 6.30% |
| Spain | 46,505,963 | 29,093,984 | 62.60% | 440.00% | 6.10% |
| Poland | 38,463,689 | 22,450,600 | 58.40% | 701.80% | 4.70% |
| Ukraine | 45,415,596 | 15,300,000 | 33.70% | 7550.00% | 3.20% |
| Netherlands | 16,783,092 | 14,872,200 | 88.60% | 281.30% | 3.10% |
| Sweden | 9,074,055 | 8,397,900 | 92.50% | 107.50% | 1.80% |
| Belgium | 10,423,493 | 8,113,200 | 77.80% | 305.70% | 1.70% |
| Romania | 21,959,278 | 7,786,700 | 35.50% | 873.30% | 1.60% |
| Czech Republic | 10,201,707 | 6,680,800 | 65.50% | 568.10% | 1.40% |
| Hungary | 9,992,339 | 6,176,400 | 61.80% | 763.80% | 1.30% |
| Austria | 8,214,160 | 6,143,600 | 74.80% | 192.60% | 1.30% |
| Switzerland | 7,623,438 | 5,739,300 | 75.30% | 168.90% | 1.20% |
| Portugal | 10,735,765 | 5,168,800 | 48.10% | 106.80% | 1.10% |
| Greece | 10,749,943 | 4,970,700 | 46.20% | 397.10% | 1.00% |
| Denmark | 5,515,575 | 4,750,500 | 86.10% | 143.60% | 1.00% |
| Finland | 5,255,695 | 4,480,900 | 85.30% | 132.50% | 0.90% |
| Belarus | 9,612,632 | 4,436,800 | 46.20% | 2364.90% | 0.90% |
| Norway | 4,676,305 | 4,431,100 | 94.80% | 101.40% | 0.90% |
| Lithuania | 3,545,319 | 2,103,471 | 59.30% | 834.90% | 0.40% |
| Latvia | 2,217,969 | 1,503,400 | 67.80% | 902,3% | 0.30% |
| Estonia | 1,291,170 | 969,700 | 75.10% | 164.50% | 0.20% |
| Total | 803,850,858 | 425,773,571 | 53.00% | 305.10% | 100.00% |
