Showing posts with label advertisers. Show all posts

Why run Ad campaigns on Ad Network like Ads Oceans

With the growing number of website and apps launched daily, it's necessary to connect millions of advertisers to billions of websites with ad slots. Display ads are everywhere on the Internet and everyone has well understands how they work.



To decide where to place your ads i.e websites on which ad slots are sold; and next is how to connect with them. This is exactly where Ad Networks like Ads Ocean come into picture. Ad Network is an online platform that allows publishers to sell their inventory to advertisers. AdNetworks connects businesses that want to advertise on websites with advertising space for sale.

Let's see how ad networks can help your business find advertising space on websites that are right for you.

Ad Networks has been around for a long time to offer consumers a variety of features and manage their transactions. Ad Networks is essentially a place where an advertiser can fetch an inventory from suppliers (publisher), which could be a website. Ad Networks manages the purchase and sale of display ads on the appropriate website.

Advertisers can also reach audiences from social networks such as Facebook or Instagram, but they work differently from search and display networks such as Google and YouTube.



The main way to target a specific audience is to identify the topics of the web pages, the location of the ad, and the information of the people who see that content. Ad Networks running your ad campaigns on network-to-network in way to get the right people for your ads. Ad Networks also helps in managing the transactions of collecting from businesses and pay off the websites that displays the ads. Ad Networks can provide you with information about the number of times your ads have appeared, the number of clicks, and the number of times they have been displayed on the website. Ad Networks also lets you add tracking codes to your web pages, so you know if your ads are generating online sales conversions.



For advertisers, using an ad network allows them to choose from a wide range of publishers and reach as wide an audience as possible. It's also a very effective way to target specific audiences for different ad campaigns. Advertising campaigns can target specific audiences by age, gender or location, etc.

This is one of the most important ways for advertisers and publishers to use these marketing technologies to conduct transactions involving billions of impressions everyday.
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Ads | Oceans to develop and operate the blockchain-based advertising platform

Ads | Oceans planning to develop and operate the blockchain-based advertising platform with DSP, DMP and SSP component.

Current drawbacks of broken digital advertising landscape:
  • - Over the last decade, publishers have lost approximately 60% of their revenue.
  • - In 2016, ad fraud created by bots cost advertisers $7.2 billion and $6.3 billion in 2015.
  • - 40% of the average user’s mobile data is used for ads and trackers.
  • - Users face slow page loads which consumes 21% of mobile battery life.
  • - Google and Facebook, which together claim 73% of digital ad revenue and 99% of all growth, are worsening the situation.

A new platform is needed to properly appreciate user's attention. It must reward and protect the user, while offering better conversion to advertisers and higher revenue to publishers.

Features
  1. - Integration of smaller publishers and advertisers into the advertising trade through the use of smart contracts for ad-exchange management 
  2. - Cross-border transactions through the use of cryptocurrency as a payment instrument 
  3. - Quality control and fraud protection by maintaining itself on consensus-based curation 
 Ads | Oceans's platform with RTB will be developed on blockchain. 

The introduction of this platform will allow publishers, advertisers, and users to connect in a more efficient, transparent and decentralized marketplace that reduces fraud, violations, and malvertisements while increasing publisher ROI.

Ads | Oceans's solution to win back trust in the advertising market would bring millions of advertisers and publishers back into the game. Focus on blockchain to decentralize Real-time bidding (RTB) and thus make it fast, secure and 100% transparent.

This is the complete platform of all future projects aimed at the advertising industry. Ads | Oceans's uses a patented multi-layer blockchain technology to enable efficient execution of 100K+ transactions per second that are essential for RTB.

Technicalities

Ads | Oceans Platform will consists of 3 core modules:
  1. - Blockchain DSP (BDSP), 
  2. - Decentralized DMP (DDMP) and 
  3. - Smart Contract Ad Exchange (SMARTADX) 

All the modules of the platforms will be developed using a unified architecture and shared components, designs, reports and UI models. They will function within a specially crafted virtual machine, which will also be installed at facilities integrate them into our data processing engine.

The data processing engine will be based on technology of high-speed blockchain transactions that allow real-time auctions in a distributed environment. Cryptocurrency are the underlying currency for facilitating transactions on this platform. These cryptocurrency will serve as a universal payment system between publishers, advertisers, service, technology and data providers within the Platform. 


Users will have access to all platform services and can make private contracts to support auctions, data incision, traffic validation, etc.
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Transition to mobile payment - impact on Mobile Ad Network

The rapid development of mobile technology, smart phones, mobile payment has penetrated all corners of the world. Mobile users increasingly use the smartphone to buy online, preferably an Apple and Android. Mobile payment platforms allow people to make payments, transfer money and manage their finances anytime, anywhere.

In mid-2015, 36% of global mobile payments at e-commerce sites are made on iPhone. Note that this index does not take into account mobile "in-app" payments. According to studies, the mobile share of online payments on mobile Internet sites increased from 27.2% in the first quarter of 2015 to 28.7% in the second quarter. In terms of volume of transactions, smartphones dominate to a large extent and confirm their first place, moving from 61.8% of mobile transactions in the first quarter of 2015 to 64.1% in the second quarter.

In retail, purchases of physical goods (ready-made, furniture, appliances and food) are growing in mobile phones. Purchases of video games, subscription to a service or hotel reservations and ticket sales are made by 26%, compared to 21% at the beginning of the year, in smartphones.

Europe tops mobile shopping -
Geographically, Europe continues to lead mobile purchases (30.4%), followed by North America (26.7%) and Asia (21.4%). It should be noted that all these regions saw the share of mobile payments increase by about one percentage point compared to the previous quarter.  Within the Europe zone, the UK remains the leader with 44.8% of mobile online payments, ahead of the Netherlands (32.9%) and Spain (28.3%) and Germany (23.6%).

Huge potential even in developing countries:
Total transactions in T-mall in China during 2015 amounted to US $ 14.34 billion, of which 68.67% were completed through mobile payment. With these success stories in the online payment market, Alipay.com launched its own Alipay mobile payment wallet; while Tencent, a successful provider of social networking services, launched WeChat mobile wallet.

Compared with PC-based online payment, mobile payment allows users to perform payment transactions at any time and from any location with the help of mobile networks and terminals. Mobile devices have several limitations, such as small screens, low processing capacity and inconvenient input. But overall trust is crucial to counteract uncertain situations, encourage future transactions and develop successful long-term relationships.

Mobile payment user's Perspective of trust -
This theory includes trust in the source, trust in the target and source-objective relationships as the core components of the trust transfer process. Based on the theory of trust transfer, this study proposes that trust in online payment (i.e., trust in the source) and two source-target relationship factors, i.e. perceived similarity and entitativity, affect trust in the mobile payment (i.e., trust in target). In turn, the resulting trust influences the user's satisfaction and the intention to continue towards mobile payment in a context of online-mobile payment.

Study Investigation -
As the leading electronic payment platform in China, Alipay.com was chosen for research. Initially launched in 2004, Alipay.com offers users an online platform, which was upgraded to Alipay Mobile Wallet in 2013. By the end of June 2015, Alipay had attracted more than 400 million unique active users. A total of 219 responses were taken for data analysis. Among these respondents, 43.4% men and 56.6% women, more than 85% were between 20 and 29 years old, more than 82% had a bachelor's degree or higher, 70% had more than five years of experience in the use of mobile phones to surf the Internet, and approximately 60% I had more than two years of experience using Alipay Mobile Wallet.

Study Results -
This study also offers several practical implications.

  • - Trust in online payment has a significant influence on trust in mobile payment. This finding suggests that reputable online service providers can improve their mobile extension by leveraging on their user's previous trust in online services.
  • - The finding indicated that if users are satisfied with mobile payment, they tend to use the service frequently.


Download research from https://www.emeraldinsight.com/doi/full/10.1108/IntR-11-2016-0359

Finally, it should be noted that, mobile payment online is progressing and occupying an increasingly important place, as a means of payment in stores. With the relationship between mobile ads and mobile payments becoming more pronounced and more important in recent years, it is not surprising that mobile Ad Networks are beginning to take seriously the potential of mobile payments to increase their reach and impact on mobile advertising market.
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Blockchain - It's use in Ad Network Industry

Blockchain: In Ad Network industry use case?

During the era of early advertising, the purchase and sale of advertising space was a tedious and time-consuming, almost without transparency. The negotiations between advertisers and publishers took hours to be finalized. Then came the programmatic purchase that revolutionize the industry. It brought automation combined with real-time offers through which advertisers had access to a large pool of advertising space at the best possible price. Few limits of programmatic buying that Blockchain can fight are:

1. Increased online fraud: the most commonly used metric to measure the effectiveness of an online advertising campaign is the counting of clicks, views and likes. But some of the industry's most famous minds have begun using Bots that replicate human behavior and provide false clicks and views. For this reason it is almost impossible for advertisers to analyze the performance of their campaign and end up losing huge amounts of money.

2. Ads irrelevant to the public: it is not enough to buy the advertising space and serve the campaign. Ads must be shown to the right people at the right time. Program purchases do not always guarantee that ads are targeted to the desired audience. Users are being flooded with unwanted ads, resulting in frustration in countering which install ad blocking software.
Blockchain allows you to share content in a chain of nodes and to conclude secure purchases in just a few steps

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Blockchain Overview
It’s use came across a couple of times is where you can see the blockchain as a sort of Ledger. This comparison is not entirely correct, because the accountants know that a ledger always contains debt and credit that must be in balance. The spreadsheet is, where each transaction is added to the bottom of a new row.
The term register, however, seems to be the most appropriate. Furthermore, it is often explained that the blockchain contains the registration of a transaction. So something goes from one owner to another, in other words. In practice, the application is mainly cyptocurrency. Thus the blockchain principle could be described as a "register in which transactions are recorded".

How does it work?
Keeping in mind what is the current operation of your bank account. The bank records the transactions on your bank account. Automatically the bank knows the balance on your account. The bank therefore has the function of validating and trusting party, that you actually have the balance if you want to make a transaction. The only point is that your bank account (i.e. the register with your transactions and the balance you have) is only transparent for you and the bank.
Blockchain is a public register. In other words, everyone in the system can see your mutations. However, they do not see your name and bank account number because all data is displayed with long codes of numbers and letters (see example below). However, your "wallet" (digital wallet) is linked to these codes. To simplify your business, you can create a QR code from a code on your wallet, so you can easily scan to perform a transaction.

Below you can see a cryptocurrency transaction, which is registered in the blockchain:

The innovative aspect of this system is that the transfer of ownership can take place digitally and that is clear to everyone. So a money transaction is not only visible to you and the bank. You can simply open and view the transactions above, as shown in the image. Moreover, it is no longer the bank that validates a transaction in the blockchain, but the system itself does this. The system can determine that you are actually the owner of a cryptocurrency (in this case), because it came to you once. The system thus assumes the function of the bank.

It is important to realize that you start with transactions, always preceded by a starting point. In other words, how do cryptocurrencies enter the system to be able to transact? This is done by "mining". This means that programmers, or perhaps very intelligent software, create Cryptocurrencies that cost time, energy, and computational power of computers. Every "miner" who created a cryptocurrency sells it to a party that wants to buy it. This transaction is partly in current currencies, with supply and demand that determine the price. But the buyer can therefore get rid of working with his Cryptocurrencies.

Cryptocurrency blockchain
The term blockchain isn’t limited to a single use case of cryptocurrency. It is also not an actual store of value but the accounting and transacting of value.

Fraud Protection
Blockchain is a so-called peer-to-peer network. This means that transactions all over the world are on various databases. This forms a decentralized computer network. This makes it already difficult to manipulate it. Furthermore, transactions are stored in so-called "blocks". These blocks contain cryptographic codes based on data in the transaction. Of all the transactions in a block code, the codes are recreated and these then form the block header. If a block is "full", a new block is created, starting from the header of the previous one. In other words, a historical transaction can never be manipulated again, because then the blocking headers will go. And everyone in the system can therefore see.

Blockchain and Ad Network:
Monetization: Decent content distribution platform had announced the launch of Publiq, a rewarding system that allows writers and content creators to distribute content on the blockchain and be paid in real time.

Advanced TV: A technology created by Comcast's advertising division allows brands to purchase  TV advertising using the blockchain. The group, plans to allow advertisers, publishers and program creators to share data without the obligation to store them a specific place.

Frauds: in June MetaX and the Data & Marketing Association launched adChain, an open protocol on the Ethereum blockchain that tags an online advertising and follows the course in the network to see who benefits from it, to understand who saw it and what the subsequent actions. As in the case of Comcast, the protocol is open to various subjects in the value chain of advertising, from the agency to the publisher to the advertiser, able to work simultaneously on the data collected but independently from one another.

MetaX also uses an adChain registry for the use of adToken cryptocurrency that encourages people to judge publishers' trustworthiness, thus allowing brands to spend money only on publishers who have returned to the reliable category.
Source https://adtoken.com/overview/

Ad buying: The New York Interactive Advertising Exchange, a marketplace for buying and selling advertising, will be launched soon. The idea is to make the execution of contracts automatic until the agreed conditions have been met. In the launch phase, the marketplace, intended for brands and publishers, will be reserved for digital advertising.

The future
It is hard to say where it's going. It is true that many and large parts are already working on applications. In addition, the tools will become simpler with the application of blockchain technology. The most obvious, for example, is the use of apps in which transactions can be performed, without seeing the technological effect in the background.
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AD | Oceans : The new Self-Serve AD Network Cloud Platform

Ad | Oceans Creative Ad Network is the new integrated advertising platform that will offer advertisers and publishers the opportunity to improve ads in an autonomous way, without the need to engage the agency or redirect traffic. Those prefer to behind this wheel and master this Self-Serving Platform gives us a lot of encouragement and success.

Through our support, we would be sharing our inside Best Practises for users ranging from newbies to experienced ones.

"Many marketers today struggle to deliver relevant advertising options to customers. We're making it easy to deliver well-designed, personalized advertising to consumers."

Our new platform are all aimed at a better advertising experience, consistent and relevant, able to make better attribution measurements and exploit the company metrics in the DSP (Demand-Side-Platform) platform for purchasing decision-making strategies.

Lastly the upgradation of our Platform with Artificial Intelligence, machine learning, Blockchain and Cryptocurrencies in the near future, will optimize the relevance and performance of advertising on the Network Research, Display and Video on all devices.
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What are Ad Networks?

Ad Network

It is also called Advertising Agency

An Ad network is a bureau that mediates between advertisers and publishers. An advertising network eliminates the sale of the publisher and the purchase of the advertiser and receives a fee for this. Thanks to the connections in the market, a network can save costs in addition to saving costs. Such as higher revenue for publishers and better reach at lower costs for advertisers.

The ad network also ensures that ads reach the right target group.


Services of advertising agencies

The network brings parties into contact with each other. This can be done via an online platform, but also in the form of personal contact with sellers. The agency handles the administrative handling of campaigns, consisting of reports, invoicing to advertisers and payment from the publishers.

By working with an ad network, an advertiser can advertise in one go in the entire network or within a specific channel - web and/or mobile. By advertising through many smaller publishers, a large reach can be created. Some networks have an auction model and therefore also play a role in the price determination of inventory.

 An example of such advertising programs is an affiliate network. The offer of an affiliate network covers on one hand websites that offer advertising space and on the other hand advertisers who offer campaigns. The affiliate network gives websites access to campaigns from affiliated advertisers, ensures that they can add the correct banner codes to their sites and take care of the financial settlement.

Many large companies have their own advertising networks. Google knows Google AdWords (advertising), Google AdSense (publishers) and DoubleClick (online and offline advertising). Large websites such as Twitter and Facebook also have their own advertising programs.

Affiliate Ad Networks

 Networks on which you can advertise are the networks of the larger affiliate marketing platforms. The big difference with these platforms is that with most affiliate marketing platforms you pay per sale instead of per click to your website. Ads | Oceans is one of the Affiliate Ad network or Performance Ad networks. Our platform's integration help and resources are various details are available at Ads | Oceans Resources
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