Cost-per-action Model by Ads | Oceans

Ads | Oceans is a new advertising network with cost-per-action business model to advertisers where advertisers only pay for achieved (action) goals. This is very similar to affiliate marketing because the action can be formulated as subscriptions to a newsletter, number of pages visited on the site or actual sales.

Google is also testing this model and Snap has already gained quite a bit of publicity with it. Microsoft live is known to also work on a partner network and context-sensitive ad model like adsense, but not whether they would implement a cost-per-action model.

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