Ads | Oceans to develop and operate the blockchain-based advertising platform
February 09, 2018 Ad-Exchange Management , advertisers , Advertising Platform , Architecture , Blockchain , Cryptocurrency , Currency , publishers , Real Time Bidding , RTB , Smart Contracts 1 Comments

Ads | Oceans planning to develop and operate the blockchain-based advertising platform with DSP, DMP and SSP component.

Current drawbacks of broken digital advertising landscape:

- Over the last decade, publishers have lost approximately 60% of their revenue.
- In 2016, ad fraud created by bots cost advertisers $7.2 billion and $6.3 billion in 2015.
- 40% of the average user’s mobile data is used for ads and trackers.
- Users face slow page loads which consumes 21% of mobile battery life.
- Google and Facebook, which together claim 73% of digital ad revenue and 99% of all growth, are worsening the situation.

A new platform is needed to properly appreciate user's attention. It must reward and protect the user, while offering better conversion to advertisers and higher revenue to publishers.

Features

- Integration of smaller publishers and advertisers into the advertising trade through the use of smart contracts for ad-exchange management
- Cross-border transactions through the use of cryptocurrency as a payment instrument
- Quality control and fraud protection by maintaining itself on consensus-based curation

Ads | Oceans's platform with RTB will be developed on blockchain.

The introduction of this platform will allow publishers, advertisers, and users to connect in a more efficient, transparent and decentralized marketplace that reduces fraud, violations, and malvertisements while increasing publisher ROI.

Ads | Oceans's solution to win back trust in the advertising market would bring millions of advertisers and publishers back into the game. Focus on blockchain to decentralize Real-time bidding (RTB) and thus make it fast, secure and 100% transparent.

This is the complete platform of all future projects aimed at the advertising industry. Ads | Oceans's uses a patented multi-layer blockchain technology to enable efficient execution of 100K+ transactions per second that are essential for RTB.

Technicalities

Ads | Oceans Platform will consists of 3 core modules:

- Blockchain DSP (BDSP),
- Decentralized DMP (DDMP) and
- Smart Contract Ad Exchange (SMARTADX)

All the modules of the platforms will be developed using a unified architecture and shared components, designs, reports and UI models. They will function within a specially crafted virtual machine, which will also be installed at facilities integrate them into our data processing engine.

The data processing engine will be based on technology of high-speed blockchain transactions that allow real-time auctions in a distributed environment. Cryptocurrency are the underlying currency for facilitating transactions on this platform. These cryptocurrency will serve as a universal payment system between publishers, advertisers, service, technology and data providers within the Platform.