This initiative is designed to fight against fraud and counterfeiting in ad impressions that cost the digital advertising industry millions of dollars in losses each year.

You can find more information about this project on the IAB website .

Why should you have ads.txt?
As an Webmaster, why should you bother implementing an ads.txt file?

• - Higher CPM
• Advertisers and media buyers are lowering CPM rates due to possible fraud, as they can not verify the impressions that are actually displayed on your website. Once you are able to easily confirm that your site's traffic is legit, you are more prone to higher offers.
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• - Avoid loss of income
• Also as time goes on more and more advertising companies are going to do a mandatory verification of ads.txt and they are simply not going to buy traffic from sites that do not have it. So it's better to be prepared.

The process is quite simple and direct.

• 1). Collect the necessary information from the AD Networks, DSP and media buyers. You can request it by email or find it in your account. This includes the domain name of the advertising system, account ID, type of relationship (distributor or direct ) and if available, the ID of the certification account of verified advertising systems. Here is an example of agreement:
• google.com, ca-pub-XXXXXXXXXXXXXX, DIRECT, f08c47fec0942fa0
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• 2). Create a text document ads.txt with any text editor and list all the information you have received from your advertising partners.
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• 3). Load the document in the root of your domain as a public file, so it is visible by programmatic buyers. You can do it using the FTP server.
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• 4). Save the file and add new lines if necessary when subscribing new partners like Ads |  Oceans.

Ad Network

It is also called Advertising Agency

An Ad network is a bureau that mediates between advertisers and publishers. An advertising network eliminates the sale of the publisher and the purchase of the advertiser and receives a fee for this. Thanks to the connections in the market, a network can save costs in addition to saving costs. Such as higher revenue for publishers and better reach at lower costs for advertisers.

The ad network also ensures that ads reach the right target group.



Services of advertising agencies

The network brings parties into contact with each other. This can be done via an online platform, but also in the form of personal contact with sellers. The agency handles the administrative handling of campaigns, consisting of reports, invoicing to advertisers and payment from the publishers.

By working with an ad network, an advertiser can advertise in one go in the entire network or within a specific channel - web and/or mobile. By advertising through many smaller publishers, a large reach can be created. Some networks have an auction model and therefore also play a role in the price determination of inventory.

An example of such advertising programs is an affiliate network. The offer of an affiliate network covers on one hand websites that offer advertising space and on the other hand advertisers who offer campaigns. The affiliate network gives websites access to campaigns from affiliated advertisers, ensures that they can add the correct banner codes to their sites and take care of the financial settlement.

Many large companies have their own advertising networks. Google knows Google AdWords (advertising), Google AdSense (publishers) and DoubleClick (online and offline advertising). Large websites such as Twitter and Facebook also have their own advertising programs.

Affiliate Ad Networks

Networks on which you can advertise are the networks of the larger affiliate marketing platforms. The big difference with these platforms is that with most affiliate marketing platforms you pay per sale instead of per click to your website. Ads | Oceans is one of the Affiliate Ad network or Performance Ad networks. Our platform's integration help and resources are various details are available at Ads | Oceans Resources