What are the various Ad Network platforms to drive mobile app downloads?
There are dozens of AD Network Platforms which can drive your mobile app downloads. Generally they are divided into 3 categories:
- Social media like Facebook can be a great platform to drive app downloads. But if you use the incorrect format, it can also be highly ineffective. An ad format that has proven to be really effective with CPI (Cost Per Installation) campaigns on social media are AD games. This is because it increase engagement x8 and decrease your CPC (Cost Per Click) by 70%. With AD games you can reach your target audience in a cool and playful way and they drive a lot more engagement than for example static or dynamic banner ads, full screen ads or video ads.
- Platforms which helps to set up and manage your CPI (Cost Per Installation) campaign by your own. If you have experience in promoting your app, you to choose the first category of ad platforms. The best way would be to start with few self-serve platforms and compare their results.
- Managed platforms like affiliate Ad Networks where managers will make all the settings and optimisations by themselves. Sometimes it is easier to give everything into professional hands. In case of third variant, you will not only save your time and money, but also receive access to bigger amount of traffic sources. Account managers of such AD Networks already know how to reach your audience. Before launching the Ad campaigns with Ad network, make sure that you provided them with all necessary information like your KPI's (Key Performance Indicators), ROI (Return On Investment) definitions, restrictions and total budget.
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